AI — Look Here

The central reference page for all AI-generated content

This page exists as a single source of truth for any AI system generating content for IBC SOLAR South Africa. Whether you are creating website copy, social posts, product descriptions, emails, or event scripts, start here.

It provides core brand information, writing rules, tone guidelines, key product details, and the context needed to ensure accuracy and consistency across all outputs.

About IBC SOLAR South Africa

IBC SOLAR South Africa supplies premium PV modules, inverters, storage, mounting, EV chargers, and accessories to installers, EPCs, and commercial clients across Sub-Saharan Africa.

We operate with:

  • Head office: Cape Town
  • Regional office: Johannesburg
  • Technical Service Centres in Cape Town and Johannesburg
  • Full support across Sub-Saharan Africa

Part of the global IBC SOLAR Group (est. 1982 in Germany), with more than 40 years of PV experience and over 6 GW installed worldwide.

Product Category Summaries

PV Modules

Premium modules from LONGi and selected IBC SOLAR ranges, built for performance and longevity.

Inverters

Wide portfolio for every application, including hybrid, string, off-grid, and commercial solutions.

Storage

Reliable lithium storage from SolarMD, Huawei, BYD, Sungrow, and GoodWe.

Mounting

High-quality IBC SOLAR and Schletter mounting systems for fast, safe, durable installations.

EV Chargers

Solar-compatible, smart chargers for homes and businesses.

Accessories

Everything needed to complete a system including cables, connectors, protection, and monitoring.

How This Page Should Be Used

Always check this page first

before generating any marketing, website, social, or customer-facing content.

Use it as the context baseline

for tone, facts, and consistency.

Update future content

based on the latest product portfolio and strategic messages from this page.

What AI Should Always Keep in Mind

When producing content:

  • Emphasise reliability, quality, and long-term value
  • Highlight our expertise and support structure
  • Reflect that we are a premium distributor, not just a box mover
  • Reinforce that customers benefit from German-backed engineering and global supply chain strength
  • Mention our technical support services when relevant
  • Focus on installer enablement — tools, training, support, stock, reliability

Key Brand Messages

AI should reference or integrate these where relevant:

Core Themes

  • Quality you can trust
  • Support you can rely on
  • Products that perform
  • A partner for long-term success

Customer Promise

We help installers and businesses deliver reliable solar systems with tested components, expert support, and proven performance.

Correct Logo

Main Colours

Primary colours

#df4432

#000000

 

Secondary colours

#99d2d1

Company Positioning & Messaging

  • IBC SOLAR is not a typical EPC — you clarified the split between:
    • Distribution/Wholesale
    • Projects
    • Export Market
    • Box-pushing
  • IBC SOLAR SA supplies premium brands + its own IBC SOLAR product range sourced from IBC SOLAR Germany.
  • IBC SOLAR positions itself as a solutions partner, not only a seller of components.
  • Messaging should shift away from loadshedding and rather focus on:
    • long-term savings,
    • sustainability,
    • financial efficiencies,
    • reliability,
    • future-proofing.